Anti-obesity products

Anti-obesity products are marketed as food supplements. An increasing number of food supplements in Europe are being marketed to fight obesity. Consumers are increasingly interested in herbal solutions, especially when they are replacing synthetic products. Product development and innovation is difficult but viable for this segment.
There are several natural anti-obesity alternatives which compete with botanicals:  Supplements or yoghurt drinks containing Lactobacillus acidophilus and Bifido-bacterium BB-12 (bacterial cultures which support the digestive system) are strong competitors in the probiotic market.
--Flaxseed oil (as a supplement) is another popular choice in preventing and treating obesity, and it also helps support the digestive system and, more directly, keeps blood cholesterol levels under control. The oil has significant marketing appeal owing to its high omega-3 fatty acid content.
--Consumers are also using fruits as a weapon in their Armour in the fight against obesity. One such example is the combination of different fruits, such as figs, tamarinds, etc., as a supplement (e.g. in cubes), these being used for their laxative properties.